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You must have a ticket to get into our free Smart Marketers event on October 2, and tickets are going fast. Register today or you may miss your chance.
Old South Meeting House
310 Washington Street
6:30pm–7:30pm | eat, drink, mix, and mingle
7:30pm–8:30pm | podcast recording (shhh …)
8:30pm–9:30pm | more cocktails, more conversation
It's a Party, so Let's Get Social
Another Season, Another Reason
for Smart Marketing with the 'Profs
MarketingProfs' Smart Marketers Tour: Boston
October 2—Old South Meeting House—FREE
MarketingProfs is touring the country to celebrate today's smart marketers. So, it's only natural for us to head back to one of our very favorite places (that's Boston).
It's our Smart Marketers Tour 2012.
Join us on October 2 for a free evening of food, cocktails, and entertainment—'Profs-style. Meet Ann Handley, the rest of the MarketingProfs team, and your online friends in real life. Plus, Matt Grant is putting two marketers under the microscope to dish the dirt on their marketing adventures as part of a live recording of our Marketing Smarts podcast.
Meet Our Podcast Guests
Kenneth Elmore—Dean of Students, Boston University
Kenn Elmore likes to rock the boat. He looks for improvisation in the conventional and inspiration in the ordinary. Kenn loves keeping things on the cutting edge while still coating everything with spoonfuls of sugar. Temperamentally, he’s an artist, who went to school to study psychology, education, and law.
In his development as an educator and as a human being, and in the search for his hopes and dreams, Kenn has been encouraged, supported, nurtured, and taught by people of all religions, races, and cultures. He was educated in Brooklyn and the City; by folks in rural South Carolina; and, within the Pomfret, Brown, Boston University, and New England Law communities. Kenn’s teachers have been Civil Rights, urban decay, Booker T and the MGs, the digital age, poor folks, Ellison, DJs and B-Boy creators, storytelling, Morrison, Root medicine, and the dozens. Kenn loves that which is playful, stylish, articulate, highly-referenced, coded, transcendent, lyrical, musical, pop, and political. In his current role, as dean of students at Boston University, Kenn works with the students and staff in that community to plunge young people into an environment full of color, music, and conversation. He tries to play his part to keep Boston, Boston University, and educational environments as places for people to come to together, find passion, write poetry, and find love.
Rick Jensen—Senior Vice President and Chief Sales and Marketing Officer, Constant Contact
Rick Jensen oversees the Contant Contact's sales and marketing functions. He joined Constant Contact in May 2011, bringing with him more than two decades of consumer and small business marketing and sales experience, a passion for small organization success, and a strong track record managing high-growth organizations.
Prior to joining Constant Contact, Rick held a series of executive roles at Intuit, including vice president and general manager of the Global Business Division, general manager for the Small Business Group and vice president of product management and director of marketing for the Consumer Tax Group. Prior to Intuit, he was vice president of marketing and e-business for vendor marketing services at GE Capital and vice president of marketing at U.S. Bancorp. Rick holds a Bachelor of Arts degree from California State University, Sacramento, and a Master's in Business Administration from the University of Portland, Oregon.
About Marketing Smarts
The Marketing Smarts podcast is hosted by MarketingProfs' Managing Editor, Matthew Grant. Our Smart Marketers Tour 2012 podcast interviews cover a common theme: the dirty work of marketing. You know, the tough challenges we as marketers face based on our unique products, industries, and market realities. And sometimes that means getting inventive (and a little dirty) to get our jobs done—and done well.
Check out the podcasts we recorded at our spring and summer Smart Marketers Tour events to get a flavor of what's in store:
- Ian Lurie and Geoff Livingston in Seattle (March 2012)
- Eric Granof and Brad Abare in Los Angeles (April 2012)
- Summer Boone and Janet Altman in Miami (May 2012)
- Patrick Schaber and Joe Sorge in Minneapolis (June 2012)
- Jeff Mayersohn and Lou Imbriano in Boston (July 2012)