This event is now sold out
Sorry kids: you must have a ticket to get into our Smart Marketers: Boston event, and as of July 2 we are officially sold out. But, you can keep up with the action the night of the event by following #mptour on Twitter and Instagram.
Got your ticket? Great! See you on July 10.
deCordova Sculpture Park and Museum
6:00pm – 9:00pm
podcast recording 7:00pm – 8:00pm
Please note, if you come a few minutes early you're welcome to roam the grounds and check out the deCordova's spectacular sculpture garden. However, the museum doors will not open until 6pm.
About Marketing SmartsThe Marketing Smarts podcast is hosted by MarketingProfs' Managing Editor, Matthew Grant. Our Smart Marketers Tour 2012 podcast interviews cover a common theme: the dirty work of marketing. You know, the tough challenges we as marketers face based on our unique products, industries, and market realities. And sometimes that means getting inventive (and a little dirty) to get our jobs done—and done well. Check out the podcast recorded at our Seattle event.
Our Boston Smart Marketers event is SOLD OUT
Thanks to all of you who registered!
See you July 10 at the deCordova Sculpture Park and Museum, Lincoln, MA
MarketingProfs is touring the country to celebrate today's smart marketers. So, it's only natural for us to head to one of our very favorite places (that's Boston).
It's our Smart Marketers Tour 2012.
On July 10 we'll have free evening of food, cocktails, and entertainment—'Profs-style. Meet Ann Handley, the rest of the MarketingProfs team, and your online friends in real life. Plus, Matt Grant's putting two marketers under the microscope to dish the dirt on their marketing adventures as part of a live recording of our Marketing Smarts podcast.
|Meet Our Podcast Guests|
|Jeff Mayersohn—Owner, Harvard Book Store
What do you do to market an independent bookstore with an 80-year history? If you're Jeff Mayersohn, who assumed ownership of the Harvard Book Store in 2008, you rely on online marketing, an aggressive events schedule (300 a year!), and new, novel services. Result: the business has grown double digits, despite the sluggish economy. Jeff also serves on the Dean's Leadership Council for the Harvard Graduate School of Education.
|Lou Imbriano—Former CMO, New England Patriots
It's a long road from radio sports producer to the marketing chief of a football dynasty, but that's the path of Lou Imbriano's career. He's the former vice president and chief marketing officer of a little sports franchise you may have heard of called the New England Patriots. Today, he's president and CEO of TrinityOne, a marketing strategy and business advisory consultancy, and author of Winning the Customer.