As a comedian and New York Times best-selling author, Baratunde Thurston pushes the envelope on the latest Web platforms. Whether personifying the Swine Flu on Twitter, treating a Foursquare mayor battle as legitimate politics, or live-blogging his experience clearing an exit ramp on Lakeshore Drive during Chicago's epic blizzard of 2011, he's found ways to do more than post photos and beg for followers.

Baratunde has delivered results with his proven ability to engage communities, target the most relevant audiences, and mine existing relationships for maximum conversion. During his B2B Forum opening day keynote, he'll show you how to generate similar results for your business by remaining authentic and true to your own voice.

Join us for this highly-entertaining, comical, and insightful journey that explores the limits of your favorite digital platforms and gets to the very heart of what it is to be human.

Baratunde Thurston is a technology-loving comedian from the future. You may know him best for his time spent as director of digital for The Onion or as a New York Times best-selling author. His most significant professional contribution, however, is his own creative experimentation with new digital platforms.

Baratunde's creative and inquisitive mind, forged by his mother's lessons and polished by a philosophy degree from Harvard, have found expression in the pages of Vanity Fair and the The UK Independent, on the radio waves of WNYC, and on the screens of news networks such as CNN, MSNBC, BBC, Al Jazeera, and This Week In Tech. Far from simply appearing in media, he is also helping define its future. Baratunde travels the world, speaking and advising on the subjects of our digital future, media and democracy, and race and politics. He also advises the White House on digital strategy.