Program
Our Program Advisory Committee helps us discover the biggest opportunities and toughest challenges B2B marketers are facing today.
All MarketingProfs event sessions are carefully vetted, to ensure the highest quality conference programming for our attendees. Sessions are NOT product or service promotions—they are strictly educational and full of best practices, practical know-how, and marketing inspiration.
Shashi Bellamkonda
Social Media Swami
Network Solutions
@shashib- Shashi Bellamkonda is the Director of Social Media and Public Relations for Network Solutions. He is also an adjunct professor at Georgetown University and serves as a member of the Marketing Advisory Board of SCORE. He was recognized as one of the Top 100 Tech Titans by the Washingtonian magazine in 2009 & 2011 and was awarded the honor of being in The 100 Small Business Influencer 2011 Champion List by Small Business Trends and Smallbiztechnology.com. He is a featured speaker at national and regional small business, communications and marketing conferences such as SXSW, IABC, PRSA, and Affiliate Summit.
Frank Days
VP, Marketing
Correlsense
@tangyslice- Frank Days recently joined Correlsense as their VP of Marketing. Previously, he was the director of new and social media at Novell, a role which he took on after a decade of heading the marketing organizations at a series of high-growth organizations, including Firstgiving, Experian-QAS, and Ipswitch. He is also the host the Marketing Agility Podcast, and speaks regularly at industry conferences, including MarketingProfs’ B2B Forum and The B2B Corporate Social Media Summit.
Ross Levanto
Senior Vice President
Schwartz MSL
@rosslevanto- Since 1997, Ross Levanto has participated in the PR and communications programs for some of the most innovative technologies across the IT security, data center, web services, open source and application development markets. Levanto has spearheaded programs resulting in successful exits for numerous clients across technology areas. In addition, he led SpringSource’s PR as the company rose to become a driving force for Java and a key part of VMware’s product portfolio. He also crafted messaging for Ximian (acquired by Novell) during the Microsoft anti-trust case.
Jane Price
Executive Coach and Marketing Consultant
@janeaprice- Jane is a marketing/social media consultant and executive coach with over 25 years of international business experience. Prior to establishing her own consulting firm, she held a variety of global executive sales and marketing positions in the technology and fast-moving consumer good (FMCG) industries. Jane led global business teams at Intel Corporation and the Clorox Company. Her leadership positions with Intel included: Director of Global Social Media Strategy, where she established Intel’s social media center of excellence and Intel’s first social media strategy, Director of Corporate Marketing and Director of Marketing for Asia-Pacific and Japan.
Barbara Williams
Mobile Marketing Global Practice Lead
Microsoft Corporation
@2mobile3- Barbara joined Microsoft’s Worldwide Marketing Excellence team to help build mobile-marketing capability for the company’s thousands of marketers spread across 51 countries who work across diverse brands targeting both consumer and commercial audiences. Prior to joining Microsoft her experience includes brand management with Johnson & Johnson, Unilever Bestfoods, and agency account management for blue-chip clients including Amtrak, Wachovia, and the US Fund for Unicef.
Michael Brenner
Director, Foundational Marketing
SAP America
@BrennerMichael- Michael Brenner is the author of B2B Marketing Insider, co-founder of the social news site Business 2 Community and Senior Director of Global Marketing for SAP. Michael started his career over 17 years ago with sales and marketing positions at the Nielsen Company. He was head of marketing for software start-up FullTilt, later acquired by QAD software, and also was VP of Marketing with International Communications Research (ICR), a top research company in the U.S. The one thing that ties his experience together is a focus on customers to drive business results with effective marketing strategies.
Tatyana Kanzaveli
CEO
Social CRM World
@glfceo- Tatyana Kanzaveli has broad experiences in sales/marketing/business development, technology and professional services. She held executive roles in number of start-ups and large multinationals. She was an early adopter of social media/social networking channels, using them to build successful online and face-to-face communities. Tatyana runs a strategic Social CRM and social media marketing consultancy.
Stephanie Marx
Social Media Manager
Cisco Systems
@steffymarx- In her role as Social Media Marketing Manager, Stephanie leads customer listening and engagement programs and measurement strategies for the Global Social Media Marketing team at Cisco. She has provided strategic consulting for some of the company’s largest and most successful launches including Collaboration and Borderless Networks and helps teams to leverage social media technology to drive their business goals. With over 15 years experience in B2B marketing, Stephanie has made significant contributions to the success of online marketing at Cisco.
David B. Thomas
Director of Social Strategy
Radian6
@davidbthomas- David B. Thomas is Director of Community and Social Strategy for Radian6, leading efforts to learn from, inform and engage with Radian6’s community. Before Radian6 he was Executive Director at New Marketing Labs. Dave also served as Social Media Manager for SAS, directing social media strategy, policies and training. A marketing professional with more than 20 years experience, Dave began his career in 1989 at The Chapel Hill (N.C.) News. He has been engaging online since 1994 and began blogging in 2002. He is co-author with Mike Barlow of The Executive’s Guide to Enterprise Social Media Strategy
Steve Woodruff
President at Impactiviti
Connection Agent
@swoodruff- Steve Woodruff is the Connection Agent. His passion is helping companies and entrepreneurs succeed by creating purpose-built networks for trusted referrals. Steve also provides “Business Identity Therapy” for companies and individuals seeking clarity about their professional direction and message. Steve is a well-known marketing blogger and is very active on multiple social networks, writing often about the future of digital connectivity. Steve co-moderates the popular weekly discussion group, LeadershipChat, Tuesday nights on Twitter.
Michael Brito
SVP, Social Business
Edelman Digital
@britopian- Michael Brito is a SVP of Social Business Planning at Edelman Digital. He provides strategic counsel, guidance, and best practices to several of Edelman’s top global tech accounts and is responsible for driving new business, growing existing business, mentoring junior staff members and maintaining strong client relationships. Previously, Michael worked for major companies in Silicon Valley including, Sony, HP, Yahoo! and Intel. He is a frequent speaker at industry conferences as well as a guest lecturer at various universities. Michael is author of Smart Business, Social Business: A Playbook for Social Media in Your Organizations, released July 2011.
Marti Konstant
VP, Marketing
Open Kernal Labs
@martikonstant- With over 20 years of sales and marketing experience in organizations such as Apple, Tellabs and Clear Communications, Marti Konstant has led the development of successful community building, market development, and expansion plans, as well as new products and services launches. As VP Marketing at OK Labs, she is differentiating OK Labs in the mobile virtualization industry using community development, global public relations, event marketing, and social media initiatives.
Mike O’Toole
President
PJA Agency + Marketing
@motoole1- Mike O’Toole is President of PJA Advertising + Marketing, an agency focused on the BtoB markets, where he oversees strategy and operations in Cambridge, MA and San Francisco, CA. Mike advises senior marketers at clients such as Novell, GE Healthcare, and Brother International on marketing strategy and accountability. Under Mike’s leadership, PJA has been named BtoB Agency of the Year five of the last six years. Mike is a blogger for MarketingProfs’ DailyFix, as well as founder and host for PJA Radio’s This Week In Digital Media, an internet radio show focused on marketing innovation.
Ekaterina Walter
Social Media Strategist
Intel Corporation
@ekaterina- As Social Media Strategist for Intel, Ekaterina Walter works at the intersection of high tech and integrated marketing—driving global strategies and helping colleagues to leverage new media in support of business goals. She believes that building relationships with customers should be at the core of any business and that social media provides a perfect opportunity to do so. At Intel Ekaterina is responsible for global social networking strategy and company-wide social media enablement. She is a recognized thought-leader in her field, a vibrant speaker, and is a regular contributor to well-known industry publications such as Mashable, Fast Company, and AdWeek.
